Pendelton Footwear
For Pendleton's Fall 2020 footwear collection, I supported the art direction team in crafting a campaign that embodied the brand’s heritage of warmth, craftsmanship, and adventure. The shoot aimed to highlight the rich textures and signature patterns of Pendleton wool within an authentic, rustic setting.
Approach:
Assisted in set styling and composition to align with the brand’s visual narrative.
Ensured product details were showcased effectively in both lifestyle and still-life shots.
Collaborated with photographers and stylists to maintain consistency in lighting, color, and mood.
Focused on organic, natural backdrops to enhance the storytelling of the collection.
